Those in the sales industry understand the power of the term “leads.” However, despite the importance of leads, many salespeople overestimate the impact of this part of the process. When it comes down to it, leads are just one of many factors that will determine your success in the sales industry. More importantly is your conversion rate, which will help illustrate the quality of your leads, and how well you are selling to them. Terri Murphy recently wrote a piece, discussing how to script your way to sales success.
- Scripts – When it comes to your script, it is not about memorizing your pitch. You have to work on understanding reasons for objections, and determine what your prospect needs to reach their real estate objectives.
- Automation – Advancements in technology have enabled more automation in the sales industry. However, this can often lead to abdication, when the personal touch goes missing.
- Personal – If you are going to use automation, make sure you are including a personal touch. This involves gaining information about a prospect, so that you can tailor a more specific message to them.
Do you need to find a way to improve your bottom line in the near future? It may come down to upping your conversion rate to a more sustainable level. But, Terri Murphy knows that it takes more than just a lot of leads to get to this point. You have to bring a sales pitch to the table that proves your worth to your clients, and establishes you as the “go to” salesperson in your industry. Contact Terri Murphy, today, and see how simple it is to get things started.