Social Media Marketing To The Generations


It can be easier said than done to stand out in the crowded sales industry. After all, regardless of what you’re selling, there are other people out there offering the same product. So, if you aren’t standing out in your presentation, what incentive do people have to choose you? Terri Murphy knows that the right tweaks to your sales pitch can make a major difference. And, as Businesses Grow recently wrote about, it is important to understand generational social media preferences.

  • Millennials – Over half of Millennials follow a brand before they purchase a product from them. That means you need to be impressive with your social media presence. This generation is also on just about every social media outlet consistently, so it’ll be tough to pin them down.
  • Gen X – This generation is the most likely one to unfollow you if you say something offensive or contrary to their beliefs. They also like to follow a brand for contests, promotions and deals, so be sure to include these.
  • Baby Boomers – It will be harder to interact with this generation – only 14% regularly interact with brands. They enjoy deals and promotions, but they also enjoy information. They may not be speaking with you directly, but they are reading what you post.

Understanding the different generations can give you a leg up on marketing to them. After all, what works with one group may not even register with another. Terri Murphy would love to help you take the next step in your sales game, by helping you figure out what works for you. Sometimes, the right engaging and dynamic presentations can really get you on your way. Contact Terri Murphy, today, and get the process started.

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