Have you experienced an unusually slow start to your business year? The sales industry can be a fickle place, and if you aren’t careful, business can come and go without warning. However, a shift in your sales approach may be just what you need to get things back on track. Terri Murphy is an expert in the industry, and she is ready to share her advice to help you see some major improvements. She also knows how important it is to market yourself well on social media, in our final look at the Capterra piece.
- Metrics – Don’t get caught up in the vanity metrics like followers, likes and retweets. It is much more important to focus on who is clicking on your links, and buying your product. You’d much rather have one hundred customers following you, than one thousand uninterested onlookers.
- Test – You need to be consistently testing your social media content, and holding regular discussions within your business about what is working. If you need improvement, concentrate on changing post times, tweaking calls to action, or any other related endeavors.
- Patience – Chances are, you aren’t going to get a ton of followers right off the bat. Successful social media marketing takes time, and you need to be prepared to allow for that.
Are you looking for a way to improve your business in the near future? In the sales industry, that can be easier said than done, especially with all the competition out there. However, if you want to be everybody’s “go to” salesperson, you need to prove your value. Terri Murphy would love to work with you on some techniques to take your sales pitch to the next level. Contact her, today, and get the process started.