Selling Real Estate To Baby Boomers


Even though we are already in November, there is still time to finish the 2016 business year in a strong fashion. So, if your recent sales numbers haven’t quite hit your expectations, there is opportunity to make your move. Terri Murphy knows that a simple change in your presentation can completely turn your sales numbers around. This is especially true for those in the real estate industry, who are looking to close more deals. To assist in that, Terri shared an article by Just Close, discussing what Baby Boomers look for in a real estate transaction.

  • Downsize – In today’s world, many Baby Boomers are looking to downsize their homes, in order to take control of their financial situation. If you are selling to Boomers, be aware of this, and if they are part of this trend, show them options that fit into this description.
  • Family – Baby Boomers are increasingly looking to move closer to family members. They want to be around children and grandchildren, and sometimes near a university to take interesting classes.
  • Offices – A good number of Baby Boomers would like a home office in their next property. Remember, many are working passed the age of 60 these days, and they want a flexible environment.

Whether you are selling to Baby Boomers, their children, or anyone in between, you need a strategy. And, knowing what to expect during the process is half the battle. Terri Murphy got to the top of the sales industry by bringing dynamic and engaging presentations to the table, and she wants to help you figure out how to take that next step. You may be surprised how much a simple adjustment can improve your fortunes. Contact Terri Murphy, today, and ask any questions that you have.

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