Marketing To Short Attention Spans


Have you ever noticed that people lose interest in your sales pitch rather quickly? In many cases, this doesn’t mean that you have a terrible approach – it is just a simple fact of today’s society. Believe it or not, the average person’s attention span is now less than that of a goldfish’s, and that creates a major problem when you are trying to sell a product or service. Those in the real estate industry who are trying to capture a potential client’s attention with a website do not have much time to do so. However, as discussed in a Hubspot blog, there are ways to market to those with even the shortest of attention spans.

  • Clarity – It isn’t enough to have a positive message. You need to be clear and concise about things, so your customers can get to the point while they are still paying attention.
  • Navigation – If your website is difficult to navigate, your potential clients are going to find another option. Make it easy on people, so that they don’t hesitate to stick around and check out your business.
  • Video – It is said that people are more interested in videos than written words, but you still need to be attention grabbing. Make the first eight seconds of your video as captivating and interesting as possible.

Do you need help putting out a message that interests your audience? Terri Murphy knows that, in the sales and real estate industries, creating a dynamic, engaging presentation is a major part of the battle. And, if you can manage to grab your audience’s attention, you stand a much better chance of succeeding. Terri Murphy got to the top of the sales industry with these methods, and she is ready to pass them on to you. Contact her, today, and get the process started.

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